NYC's most trusted choice for childbirth classes and doula services.
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About Us

stoop pregnant couple - Doula Services

Birth Day Presence is the premier provider of smart, non-judgmental childbirth education, doula services and on-demand lactation support for savvy New Yorkers. Founded in 2002, Birth Day Presence is the longest-running and most trusted independent childbirth education and doula referral center in the city.

An Approach to Birth that Fits Your Family
We hand-select the best ideas and techniques from a range of childbirth traditions to provide NYC’s expectant and new parents with modern, practical education and support, helping to reduce the fear and anxiety around childbirth, while increasing the joy and pleasure of confidently becoming parents. Birth Day Presence has assisted over 6,000 families and is proud to provide exceptional service to all kinds of families.

Experience You Can Trust
Birth Day Presence affiliates with certified, experienced childbirth, breastfeeding, newborn care and infant safety & CPR instructors. The childbirth instructors’ certifications include Lamaze International, Birthing from WithinDONA International and CEA/MNY. The newborn care and breastfeeding instructors are typically Certified Lactation Counselors. The infant safety & CPR instructors are certified through the The American Red Cross and the American Heart Association.

The doulas we affiliate with are mostly trained by world-renowned doula trainer, Debra Pascali-Bonaro. The doulas hold certifications with DTI, DONA International, and KangaroulaSM through Nino Birth. All experienced doulas are certified (newer doulas may be working toward their certification). Many also have advanced training/licensure in complementary fields such as prenatal yoga, massage therapy, reiki, nutrition, and counseling.

Part of the NYC Community
We love NYC and are proud to be the city’s premiere provider of childbirth education, doula services and on-demand lactation support.

Last year, Birth Day Presence was featured in Crain’s New York as the longest running birth-related collective in the city. Birth Day Presence has won the Red Tricycle Totally Awesome Awards for Best Parent Education Programs in New York City and CBS NY selected Birth Day Presence as having the Best Childbirth Classes in NYC!

Birth Day Presence created and administered the Bellevue Hospital Birth Center Volunteer Doula Program, which, for five years (until it closed), assisted over 500 underprivileged women per year through their childbearing experience.

Birth Day Presence is proud to support all families in a nurturing, non-judgmental way.

 

 


Owner and Founder Jada Shapiro - Doula Traning

Founder and Director

Jada Shapiro, founder of Birth Day Presence, NYC’s most trusted Childbirth Education Center, Doula Matching Service, and on-demand Lactation Service, is a DONA-trained birth and postpartujada bdp t-shirt Jada Shapiro - Doula Trainingm doula, certified KangaroulaSM, a Lamaze and Birthing From Within childbirth educator, a certified lactation counselor (CLC), birth photographer, and mother to a 9-year old. Jada, who works with inexperienced first-time parents to A-list celebrities and everyone in between, has assisted hundreds of births and worked with over 1,000 families in the classroom and in their homes. She is a media expert and film/TV consultant on childbirth, lactation, and newborn parenting, regularly sought out for insight, information and guidance by the New York TimesThe Huffington Post, Crain’s New York BusinessThe Today Show, major Hollywood directors, NBC, CBS, E!, TLCs and many more. Her interest in childbirth began while attending and photographing a friend’s birth in 1999 and has grown steadily ever since.

breast start expo - Jada Shapiro - Doula TrainingJada recently served a two-year term as the Co-Director of the Metropolitan Doula Group, which serves as a resource to the doula community within the metropolitan area. She also taught prenatal fitness at Equinox Gyms in Manhattan for Dancing Thru Pregnancy™.


Instructors

Birth Day Presence affiliates with amazing childbirth, breastfeeding, newborn care and infant safety & CPR instructors.  All are certified in their respective fields.  The childbirth instructors certifications include Lamaze International,Birthing from WithinDONA International and CEA/MNY.  The newborn care and breastfeeding instructors are either Certified Lactation Counselors or International Board Certified Lactation Consultants.  The infant safety & CPR instructors are certified through the The American Red Cross and the American Heart Association.


Doulas

The doulas we are affiliated with are mostly trained through DONA International and all experienced doulas are certified (newer doulas may be working toward their certification).  Many also have advanced training/licensure in complementary fields such as prenatal yoga, massage therapy, reiki, nutrition and counseling.  We continue to receive great feedback on the people we affiliate with!