About Us

Birth Day Presence is the premier provider of smart, non-judgmental childbirth education, doula services and on-demand lactation support for savvy New Yorkers. Founded in 2002 and serving over 20,000 families, Birth Day Presence is the longest-running and most trusted independent childbirth education and doula referral center in the city.

One Size Doesn’t Fit All


We offer an approach to birth that fits your family. We hand-select the best ideas and techniques from a range of childbirth traditions to provide NYC’s expectant and new parents with modern, practical education and support, helping to reduce the fear and anxiety around childbirth, while increasing the joy and pleasure of confidently becoming parents.

Birth Day Presence has assisted over 6,000 families and is proud to provide exceptional service to all kinds of families.

Experience You Can Trust


Birth Day Presence affiliates with certified, experienced childbirth, breastfeeding, newborn care and infant safety & CPR instructors. The childbirth instructors’ certifications include Lamaze International, Birthing from WithinDONA International and CEA/MNY. The newborn care and breastfeeding instructors are typically Certified Lactation Counselors. The infant safety & CPR instructors are certified through the The American Red Cross and the American Heart Association.

The doulas we affiliate with are mostly trained by world-renowned doula trainer, Debra Pascali-Bonaro. The doulas hold certifications with DTI, DONA International, and KangaroulaSM through Nino Birth. All experienced doulas are certified (newer doulas may be working toward their certification). Many also have advanced training/licensure in complementary fields such as prenatal yoga, massage therapy, reiki, nutrition, and counseling.

Part of the NYC Community


We love NYC and are proud to be the city’s premiere provider of childbirth education, doula services and on-demand lactation support. Last year, Birth Day Presence was featured in Crain’s New York as the longest running birth-related collective in the city. Birth Day Presence has won the Red Tricycle Totally Awesome Awards for Best Parent Education Programs in New York City and CBS NY selected Birth Day Presence as having the Best Childbirth Classes in NYC! Birth Day Presence created and administered the Bellevue Hospital Birth Center Volunteer Doula Program, which, for five years (until it closed), assisted over 500 underprivileged women per year through their childbearing experience.

Birth Day Presence is proud to support all families in a nurturing, non-judgmental way.

Founder and Director

Jada Shapiro is a longtime childbirth educator, certified lactation counselor, birth and postpartum doula, birth photographer, and mother. An expert in maternal health, she frequently moderates and appears on panels at top parenting conventions and provides birth and breastfeeding consultation to TV shows, A-list actors, and major films (most recently to Jennifer Lawrence). She is a media expert on childbirth, lactation, and parenting, regularly sought out by the New York Times, The Today Show, Time Out New York, NBC, CBS, E!, TLC and other media outlets. She is also the founder of boober, a digital marketplace for in-person care for parents in during their pregnancy and postpartum journey.

Founder and Director

boober is a femtech start-up founded by Jada Shapiro. Shapiro is a longtime childbirth educator, certified lactation counselor, birth and postpartum doula, birth photographer, and mother. An expert in maternal health, she frequently moderates and appears on panels at top parenting conventions and provides birth and breastfeeding consultation to TV shows, A-list actors, and major films (most recently to Jennifer Lawrence). She is a media expert on childbirth, lactation, and parenting, regularly sought out by the New York Times, The Today Show, Time Out New York, NBC, CBS, E!, TLC and other media outlets. She is also the founder of Birth Day Presence, one of the premier childbirth education centers in the country, which has helped more than 20,000 New York families welcome their babies into the community.

Instructors


Doulas


The doulas we are affiliated with are mostly trained through DONA International and all experienced doulas are certified (newer doulas may be working toward their certification).  Many also have advanced training/licensure in complementary fields such as prenatal yoga, massage therapy, reiki, nutrition and counseling.  We continue to receive great feedback on the people we affiliate with!