About Us

Birth Day Presence is the premier provider of smart, non-judgmental childbirth education, doula training, and lactation training for savvy New Yorkers. Founded in 2002 and serving over 20,000 families, Birth Day Presence is the longest-running and most trusted independent childbirth education, doula training and lactation training center in the city.

One Size Doesn’t Fit All


We offer an approach to birth that fits your family. We hand-select the best ideas and techniques from a range of childbirth traditions to provide NYC’s expectant and new parents with modern, practical education and support, helping to reduce the fear and anxiety around childbirth, while increasing the joy and pleasure of confidently becoming parents.

Birth Day Presence has assisted over 20,000 parents and is proud to provide exceptional service and education to all kinds of families.

Experience You Can Trust


Birth Day Presence affiliates with highly reviewed certified instructors, experienced in childbirth, breastfeeding/chestfeeding/lactation, newborn care and infant safety & CPR. The childbirth instructors’ certifications include Lamaze International, Birthing from WithinDTI, DONA International and CEA/MNY. The newborn care and breastfeeding instructors are typically Certified Lactation Counselors. The infant safety & CPR instructors are certified through the The American Red Cross and the American Heart Association.

Part of the NYC Community


We love NYC and are proud to be the city’s premiere provider of prental childbirth education classes, lactation/newborn care preparation, infant CPR, doula training, and lactation counselor training. Birth Day Presence was featured in Crain’s New York as the longest running birth-related collective in the city. Birth Day Presence has won the Red Tricycle Totally Awesome Awards for Best Parent Education Programs in New York City and CBS NY selected Birth Day Presence as having the Best Childbirth Classes in NYC! Birth Day Presence created and administered the Bellevue Hospital Birth Center Volunteer Doula Program, which, for five years (until it closed), assisted over 500 underprivileged women per year through their childbearing experience.

Birth Day Presence is proud to provide non-judgmental, nurturing support to all families

Founder and Director

Jada Shapiro is a longtime childbirth educator, certified lactation counselor, birth and postpartum doula, birth photographer, mother and stepmother. An expert in maternal health, she frequently moderates and appears on panels at top parenting conventions and provides birth and breastfeeding consultation to TV shows, A-list actors, and major films (most recently to Jennifer Lawrence). She is a media expert on childbirth, lactation, and parenting, regularly sought out by the New York Times, The Today Show, Time Out New York, NBC, CBS, E!, TLC and other media outlets. She is also the founder of boober, a platform where expectant parents and new families get matched to expert #pregnancytopostpartum care providers like doulas and lactation consultants.

Founder and Director

boober is a femtech start-up founded by Jada Shapiro. Shapiro is a longtime childbirth educator, certified lactation counselor, birth and postpartum doula, birth photographer, and mother. An expert in maternal health, she frequently moderates and appears on panels at top parenting conventions and provides birth and breastfeeding consultation to TV shows, A-list actors, and major films (most recently to Jennifer Lawrence). She is a media expert on childbirth, lactation, and parenting, regularly sought out by the New York Times, The Today Show, Time Out New York, NBC, CBS, E!, TLC and other media outlets. She is also the founder of Birth Day Presence, one of the premier childbirth education centers in the country, which has helped more than 20,000 New York families welcome their babies into the community.

Instructors


Doulas now at boober


After 17 years of matching doulas through Birth Day Presence, we are happy to offer this service through our sister company, boober. Whether searching for a birth doula, postpartum doula, or lactation support professional, boober is the destination for on-demand, in-person care from #pregnancytopostpartum.