About Us

Birth Day Presence is a premier provider of smart, non-judgmental doula, birth worker and lactation training. Founded in 2002 and serving over 20,000 families, Birth Day Presence is the longest-running and most trusted independent training center in the New York City. Our professional trainings are available virtually nationwide. Our childbirth education classes for expecting and new parents have now moved to our sister company, boober.

Inclusive


Birth Day Presence is a platform for ongoing birth worker training. We are committed to equality, anti-racism, and birth justice as the lens through which all of our trainings are taught. BIPOC scholarships or PWYC spaces available in all workshops.

Experience You Can Trust


Birth Day Presence affiliates with highly reviewed certified instructors, experienced in fertility, childbirth, breastfeeding/chestfeeding/lactation, newborn care and infant safety & CPR. Instructor's certifications include Lamaze International, Birthing from WithinDTI, DONA International, CEA/MNYThe American Red Cross and the American Heart Association.

Part of the NYC Community


We love NYC and are proud to be the city’s premiere provider of doula, birth worker, and lactation counselor training. Birth Day Presence created and administered the Bellevue Hospital Birth Center Volunteer Doula Program, which, for five years (until it closed), assisted over 500 underprivileged women per year through their childbearing experience.

Birth Day Presence is proud to provide non-judgmental, nurturing support to all families and care providers.
Jada Shapiro is a longtime childbirth educator, certified lactation counselor, birth and postpartum doula, birth photographer, mother, and stepmother.

Founder and Director

Jada Shapiro is a longtime childbirth educator, certified lactation counselor, birth and postpartum doula, birth photographer, mother and stepmother. An expert in maternal health, she frequently moderates and appears on panels at top parenting conventions and provides birth and breastfeeding consultation, Jada has assisted hundreds of births for first-time parents, A-list celebrities, and everyone in between. She advises leading actors about childbirth and breastfeeding for major films and is a sought-out media expert on pregnancy, childbirth, postpartum, lactation, and newborn parenting. She is also the founder of boober, the destination for expectant and new parents to find comprehensive classes and on-demand care providers from pregnancy to postpartum (like lactation consultants, doulas, mental health therapists, sleep consultants, nutritionists and more).

Founder and Director

boober is a femtech start-up founded by Jada Shapiro. Shapiro is a longtime childbirth educator, certified lactation counselor, birth and postpartum doula, birth photographer, and mother. An expert in maternal health, she frequently moderates and appears on panels at top parenting conventions and provides birth and breastfeeding consultation to TV shows, A-list actors, and major films (most recently to Jennifer Lawrence). She is a media expert on childbirth, lactation, and parenting, regularly sought out by the New York Times, The Today Show, Time Out New York, NBC, CBS, E!, TLC and other media outlets. She is also the founder of Birth Day Presence, one of the premier childbirth education centers in the country, which has helped more than 20,000 New York families welcome their babies into the community.